ChoiceEldercare.org is your first FREE home care coordination provider. We place you at the helm of all the decision making for your aging loved ones and allow you to customize the level of care you need as well as make adjustments in care level as time progresses. ChoiceEldercare.org is here to offer a new business model – one that puts aside the old idiosyncratic ways of nursing homes, long-term facilities, and even traditional home care agencies, and places customer needs up front and center of everything we do. While the past decade has seen a dramatic rise in eldercare facilities, we recognize that this model is flawed and ridden with issues. The eldercare facilities services model misses the mark by failing to take into account the need for relationship building and has consistently demonstrated lack of knowledge, resources and strategy for solving this area of critical need. Is this who you want to be caring for your aging parents? We did not think so and therefore, developed a company that addresses these issues and offers families a significantly better alternative.

ChoiceEldercare.org's mission is to provide seniors with the ability to age gracefully and with dignity in the comfort of their own home and to keep them away from the dreadful and awful experiences of long-term, nursing, and assisted-living facilities. We are here to empower your aging loved ones and make family members feel good about their decision to sign up for our services. By realizing that individual needs are different, we strive to change the way home care is provided for the elderly by giving the families the ability to choose the level of help they need. And by doing so, we allow family members to fulfill their obligations and promises of responsible and caring children and grandchildren by providing their loved ones with a service that offers the most comprehensive care in the home and does so cheaper than nursing homes, long-term and assisted living facilities. This service which is available in all 50 states is a free online network of home caregivers who undergo extensive background and reference checks. We are the most comprehensive user-friendly web-based tool available to families with aging loved ones and the best fact is that our services are completely FREE for all families in need of home care. ChoiceEldercare.org's goal is not to provide access to 'the yellow pages' of caregivers in your area, but offer you the personal touch that you deserve and need. Our advantage comes from many decades of accumulated experience in the home services industry including medical, nursing, human resources, home infusion, and pharmacy expertise. In addition to our unique matching service, ChoiceEldercare.org offers multitude of resources on aging matters through our Web site on many topics of interests including managing finances, end-of-life decisions, dealing with disabilities, and more. We aim to be your one-stop shop for the all your eldercare needs.

ChoiceElderCare.org is the first company to provide FREE eldercare coordination in all 50 states including Alaska and Hawaii. The idea for this company grew out of personal tragedy. As a mother-in-law was diagnosed with inoperable cancer and a mother was struggling with progressing Alzheimer's disease, a decision was made at the request of both ailing parents to allow them to stay at home with the care that they need so that they can draw their last breath surrounded by loved ones instead of strangers. This experience compelled the founders of ChoiceEldercare.org to get involved in home care coordination in 2003 and a home-based start-up in New Jersey to help families with seniors looking for home care was started. In 2004, Dr. Laura Rozno and Agnessa Uchitel founded Choice Eldrecare, Inc. and opened its office doors to help more seniors through an expansion into the New York Metro area. By 2006, responding to a growing demand, we developed a new concept in senior care that would allow families to simplify home eldercare by passing the cost onto providers. And in 2008, we launched a revolutionized new Web site that offers free care coordination to families in all 50 states. We decided to make the program a free online solution because of our belief that elderly Americans and their families deserve to maintain their independence as long as possible.

Dr. Laura Rozno With a background in both law and nursing, Dr. Rozno has devoted the past decade to senior care management. She believes that personal care is the best care. As Chief Operating Officer and one of our founders, Dr. Rozno is responsible for training and managing all care coordinators and case managers as well as ensuring that all placement assignments are handled in a timely and consistent manner and families are satisfied with their caregivers. Additionally, she reviews and approves all caregivers that are available through our Web site. Dr. Rozno will soon be turning 60 years old so as a baby-boomer herself she understands what it takes to care for your loved ones as they approach their golden years.

Agnessa Uchitel With her extensive knowledge of online businesses and her profound compassion of the elderly, Ms. Uchitel embodies the President and CEO for which a company like ours could have hoped and wished. While dealing with personal tragedy, Ms. Uchitel got involved in home care in 2003 and got moved by the immediate difference she was making in people's lives. She believes that this is the most rewarding career she's ever had and will personally oversee your case if so required. As our President and CEO, Ms. Uchitel is the creative driving force of our organization and the families that we help could not be in better hands.

David Bukur With broad-reaching business management and financial backgrounds, Mr. Bukur joined our organization as Chief Financial Officer to ensure that our operations run smoothly for a very long time and that we are able to help as many families as we can. After reviewing and understanding our business model, he was amazed by the far-reaching possibilities our free services could have for the seniors and their families and was compelled to join our team. Mr. Bukur believes that by being a part of our organization he is taking full advantage of his chance to make a difference in this world.

Yan Gutsul With a Masters in Information Technology and Web Development, Mr. Gutsul is in charge of our Web site including its resources and database. He ensures that ChoiceEldercare.org runs efficiently and can handle our increasing demand. As our Chief Information Officer, Mr. Gutsul manages a team of web developers, graphic designers, and programmers who oversee our daily operations and address any web-related issues as they arise. Mr. Gutsul is a passionate and spiritual individual who became part of our family because he believes this is good for his soul. Additionally, Mr. Gutsul is a book author and is considered an authority on web development.

Irene Kiselev With her extensive background in pharmacy, medical research, and home care, Ms. Kiselev has dedicated the past five years of her life to improving the state of U.S. healthcare as both a consultant and program developer for managed care and pharmacy management organizations. As our Chief Strategy Officer, Ms. Kiselev brings significant technical and business planning expertise. She is responsible for managing our specialized online content and ensuring that the latest research and topics of interest are available to you and your families. Additionally, Ms. Kiselev oversees our organization's relationship with members of the media. Ms. Kiselev joined our organization because of her desire to drive change in healthcare so she has made it her mission to empower you and your family to make well-informed decisions through our online resources.

Rachel Rusanov With 12 years of professional staffing experience mostly with non-for-profit organizations, Ms. Rusanov brings the much needed human resources component to our organization. As our Chief Process Officer, Ms. Rusanov reports to Dr. Rozno and is responsible for managing our staffing operations including recruitment of care coordinators and monitoring of caregivers. She works with our vendors to ensure that the caregivers available in our database are carefully screened and that background and reference checks are done in a timely manner. Ms. Rusanov is part of the sandwich generation so she relates well to what you and your families are going through. Ms. Rusanov is part of our organization because she understands your family's needs and is here to provide the help you desire.